MATTR
Product system
Fern
A platform that lets people across the company generate Web Verifier SDK-backed credential verification demos in a few prompts, without hand-coding or a separate deployment step.
Challenge
Demo work only looks simple from a distance. I had already built these Web Verifier SDK demos manually by the dozens, usually under time pressure, so I knew exactly how much repetitive judgement, setup, and deployment friction was hiding in the process.
Approach
That manual experience was the edge. Because I knew the verifier flow intimately, I could collapse it into one system that generated demo assets, wired them into the MATTR Web Verifier SDK, hosted the result directly, and removed the old gap between producing a demo and getting it live. Building Fern also meant pushing hard into the current agentic AI stack: tools, software development kits, and frontier models, then figuring out what could actually hold up in a product.
Outcome
Fern changed who could create demos. Commercial and product teams could produce SDK-backed verifier demos themselves, turning work that used to require product engineering time into a self-service flow that usually completes within minutes.